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Better World Naturals Becomes World’s First Clean Label Project-Certified Ingredient Manufacturer

The plant-based ingredient manufacturer sets the new standard within the fragmented plant-based ingredient market by winning Clean Label Project Certification for its ginseng and rosemary extracts.

Friday, June 26, 2020

Shanghai, China, 26 June 2020 – Better World Naturals, the plant-based ingredient manufacturer with a vertically integrated supply chain to guarantee consistent and sustainable quality and authentic natural extracts, has become the world’s first ingredient manufacturer to earn Clean Label Project Certification. Clean Label Project, the leading non-profit organization that uses data and science to bring transparency to consumer product labelling, awarded the certification after subjecting Better World Naturals to its rigorous assessment process.

Food and dietary supplement quality scandals have dented consumer trust and intensified scrutiny of the integrity of the supply chain. Today, the industry’s effort to regain trust is being complicated by COVID-19 and its impact on in-person audits, amplifying the importance of testing and certifications as gatekeepers for quality and authenticity. Against that backdrop, brands are reformulating products to meet public demand for clean-labelled products.

Plant-based, naturally sourced ingredients are good fit for the clean-label agenda, but the use of such materials exposes brands to new challenges. Notably, plant-based ingredients can be contaminated with substances such as heavy metals, pesticides, mycotoxins, and plasticizers, or adulterated with undeclared compounds and non-compliant plant species. The discovery of such contaminants and adulterants in a product can significantly damage a brand’s standing with consumers.

Clean Label Project Certification signifies that consumers can trust products that contain Better World Naturals’ ginseng and rosemary extracts. Through the certification, Clean Label Project has recognized Better World Naturals’ work to ensure the integrity of the supply chain by providing clean ingredients to food and dietary supplement manufacturers and increasing consumer transparency. The certification is important given concerns about the negative health effects of contaminants.

“At the Clean Label Project, we believe that sometimes what's NOT on a label is what matters most. The long-term threat of cancers and reproductive disorders linked to industrial and environmental contaminant exposure have largely gone unnoticed, untested, and therefore unregulated in food and consumer products, until now. Clean Label Project Certification addresses that gap by building on the strictest regulation in the US by evaluating products to protect consumers from contaminants and chemicals of concern,” Jaclyn Bowen, Executive Director of the Clean Label Project, said.

Better World Naturals’ status as the world’s first ingredient manufacturer to get Clean Label Project Certification is testament to its approach to supply chain integrity. Rather than rely solely on testing, which can fail to detect all contaminants and adulterants, Better World Naturals has implemented a vertically integrated supply chain called PREVENT4TRUST. The goal is to prevent quality issues by proactively raising standards and mitigating threats from the field to the formulated ingredient. 

“Tests and certifications are an important guarantee of quality for our customers and consumers. Nevertheless, we believe testing alone cannot guarantee quality in the long term. Rather, at Better World Naturals we complement testing with traceability, working with farmers in the field to ensure consistent standards while shortening supply chains to improve quality control. The model benefits all stakeholders, with farmers getting guaranteed revenues and brands receiving consistently high quality ingredients,” Laurent Zheng, Founder and General Manager of Better World Naturals, said.

About Better World Naturals
Founded in 2018, Better World Naturals is a joint venture of MITSUI and Huabao. Better World Naturals was created to provide quality natural ingredients utilizing a trusted and transparent, vertically integrated supply system. For decades, global suppliers have sourced their branded ingredients from China. Better World Naturals has engaged the expertise of the skilled history and resources of China to bring these natural ingredients directly to you.

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Cluster Creonomyca invites you to visit the Russian Robotics Week 2020, which will be held on September 21-27, 2020 in Saint Petersburg, Russia.

Russian Robotics Week is a complex of Congress and exhibition events on industrial robotics, which includes an international Forum of industrial robotics, with the participation of leading industry experts, a thematic exhibition, student competitions in the format of Robotics Skills, seminars, master classes, etc. In Russia, the Robotics Week has been held annually since 2019, in Saint Petersburg. You can find out more information on the website – http://www.roboticsweek.ru

Forum events within the framework of the Russian Robotics Week are held in Russia, in St. Petersburg and involve an exhibition of industrial robotics and a conference including plenary and panel discussions.

The Forum is planned to be attended by managers and leading specialists of such major Russian and global companies as KAMAZ, United Shipbuilding Corporation, Tikhvin Freight Car Building Plant, Savushkin product, Caterpillar, Unilever, Siemens, as well as leading robot suppliers such as Kuka, Inrotech, Rethink Robotics, system integrators, manufacturers of software for programming and controlling robots, such as Visual Components, Delfoi and many others.

The Robotics Skills competition will be attended by schoolchildren, students of colleges and Universities, teams of various enterprises and clubs in such areas as industrial and collaborative robotics, mobile and service robotics, robot programming, etc.

Russian Robotics Week brings together the main market participants - leading vendors and distributors of industrial robotics, system integrators, suppliers of technological equipment and other equipment used together with robots, suppliers of digital programming and control systems for robotic and automated equipment, as well as representatives of industry, science and education. All participants of the event can discuss their concerns, hear feedback and establish contact for further effective work.

For partnership questions, please contact:

Manager of the Organizing Committee of the Russian Robotics Week 2020.
Ekaterina Polikarpova, tel. (812)644 01 26   E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.