Lycored’s natural colours don’t just look good – they are good

Lycored, the global leader in carotenoids, has overcome the most common technical problems with natural colours to develop a range of vibrant reds, oranges and yellows that make it easy for food and beverage manufacturers to ditch artificial ingredients for good.

Natural colours from Lycored are certified Kosher and Halal, non-GMO, vegetarian and are heat, light and pH stable. They give an authentic appearance to a wide range of products time after time – but not at the expense of a clean label.

Available in the Lycored natural colourings range are two core offerings:

·         Tomat-O-Red^®– created using tomato-derived lycopene, it offers a more technically sound red colouring alternative to unstable beetroot and anthocyanins, as well as carmine, which is not vegetarian-friendly. It is perfect for use in fruit preparations, dairy products, confectionery, meat, baked goods and beverages. Lycored’s lycopene is highly stable under a wide range of pH, ascorbic acid and high-temperature conditions.

·         Lyc-O-Beta^®– sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus cultivated by Lycored. Natural beta-carotene extracted from Blakeslea Trispora offers a spectrum of yellow to orange shades for use in bakery, fillings, confectionery, dairy and beverages.

Both ingredients are available in liquid formats in a range of different formulations designed to deliver varying levels of colour intensity. They are approved for use as food colourants in the US, EU, Japan and Australia.

Tomat-O-Red^®and Lyc-O-Beta^® offer specific application benefits. In beverages, they are light-stable and stable alongside added healthy ingredients such as Vitamin C. They are perfect for dairy products because they are stable in pasteurisation and most UHT processes, and when used in fruit yoghurts they will not bleed into the white mass. In confectionery, meanwhile, they offer a safe, natural and visually appealing colour that will delight children.

Tamara Higgins, Lycored’s Global Category Manager for Coloration, said: “There’s huge pressure on food and beverage manufacturers to use natural colours but this can cause a range of technical problems at the point of production. Our natural colours portfolio has been designed to offer the best of everything ­– naturalness and superb appearance, but not at the expense of performance and functionality. With our colours, your food and beverage products won’t just look fantastic, but they’ll also be natural, safe and stable – everything today’s retailers and consumers want and expect.”

Tomat-O-Red^®and Lyc-O-Beta^® natural colours are supplied with the assurance of full traceability because Lycored produces all of the raw materials used to make them. The lycopene in Tomat-O-Red^® is extracted from tomatoes grown in Israel, while Lyc-O-Beta^® is derived from Blakeslea Trispora cultivated by Lycored in carefully controlled conditions.

Lycored has created a white paper containing more details about its natural colourings. To request a FREE copy, please email This email address is being protected from spambots. You need JavaScript enabled to view it..

ENDS

For more information, please contact:

Kine Bjoralt, Ingredient Communications

Tel: +44 141 280 4141

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

@ingredientcomms

About Lycored
Committed to ‘Cultivating Wellness’, Lycored is an international company at the forefront of unearthing and combining nature’s nutrition potential with cutting edge science to develop natural ingredients and products.Established in 1995, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. The company develops and supplies natural ingredient formulations into four main business areas: active health ingredients for wellness; colourings; ingredients for taste & texture improvement; and nutrient premixes for fortification. Lycored is based in Israel, with sales & production operations in the UK, Switzerland, the US, Ukraine and China. For more information visit www.lycored.com

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Lycored puts ‘Cultivating Wellness’ at the heart of new brand identity

Lycored has launched a new corporate brand identity that cements its unshakeable commitment to wellbeing and enhances the company’s image globally.

The new strategic positioning is fronted by an eye-catching, contemporary logo that echoes Lycored’s strength and heritage as a supplier of natural ingredients derived from the tomato. This is complemented by a straightforward and memorable slogan that captures the values at the heart of the new brand identity – “Cultivating Wellness”.

 “Our new slogan represents how we operate as a business but also describes how we are as people,” said Rony Patishi-Chillim, President and CEO of Lycored. “We want every team member to feel inspired by our work and our relationships. Lycored is a global entity, but we have retained the mentality of a small business where teamwork and collaboration – both among ourselves and with our partners – underscore our uniqueness and lead to personal wellness and business success.”

Lycored and its employees are working together to bring the best nature has to offer to consumers, reflecting the company’s comprehensive R&D process, manufacturing capabilities and the scientific know-how that makes its work possible. Lycored’s diverse delivery methods and applications ensure precious natural ingredients, such as carotenoids, are accessible and available to manufacturers and consumers.

As part of Cultivating Wellness, Lycored has revamped its logo so that it offers an at-a-glance snapshot of the qualities that make the company both a confident leader in its field and a trusted partner. It resembles the cross-section of a sliced tomato – mirroring the raw material used in Lycored’s core offering of tomato ingredients, which are extracted from tomatoes grown in Israel. The extracts are used as natural bio-actives in nutrition products and as natural colors and ingredients for taste and texture improvement in foods and beverages.

This is Lycored’s third logo since the company was founded 20 years ago, and the evolution of its design perfectly reflects how it has adapted constantly throughout the past two decades to serve its customers’ changing needs.

Consumers are increasingly concerned with buying products from companies that they know are ‘doing good’ in the world. Lycored is at the vanguard of this trend, offering natural ingredients produced responsibly from trusted sources that bring clear and tangible benefits to food, beverage and dietary supplement products all over the world. The new brand identity, Cultivating Wellness, will help Lycored to deliver on this commitment now and in the future.

The evolution of the Lycored brand over time…